This is advertising with heart. Welcome to scoreboard advertising…the best way for businesses and brands to connect with communities they care about.
Scoreboard advertising connects brands to communities in a way that no billboard or radio campaign can. The excitement of the high school athletic experience is a unique, exciting and valuable channel for connecting with your target audience.
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In high school sports there is built in loyalty. You'll have access to a group of people with one thing in common: they love their school. Tap into this strong emotional tie, you can quickly build goodwill and brand loyalty.
We work directly with the school in an approved partnership. Connecting you closer to your audience because you are connected with the community that they trust with their kids.
In addition to a proven marketing opportunity you can’t find anywhere else, funds go to finance new scoring and video boards as well as to athletic department and academic uses!
This is one rare times you have an audience who came to you and is excited to be there. With a large group of players, parents, coaches, and crowds of fans you can't go wrong.
The audience that attends school sporting events is a specific, valuable, and diverse audience that works perfect for many companies' advertising. It's a mix of high school students and parents all together celebrating one thing, their school. You have them locked into a crowded and exciting environment where you can jump onto the support bandwagon. Because you know that they support your local school, starting from that common ground is a great foot-in-the-door approach for your messaging.
We are a big supporter of Notre Dame High School so when the opportunity came along to be a part of the new scoreboards, we jumped on it. The team at Scoreboard Media is so easy to work with. They provided us with good advice on how to make our idea come to life. We couldn’t ask for a more positive experience! What a great way to reach the community!
I saw a picture of our ad on the scoreboard. I love it!! I think it looks great!! Scoreboard Media was great to work with and made it easy for me to run this digital ad. I sent our logo and you set it all up. Thanks again for all your help and looking forward to working with you in the future.
I have worked with Scoreboard Media for about 8 months now and they have been great. They are always helpful and easy to work with. We are hoping that our partnership with Scoreboard Media will not only upgrade our game time experiences for our student athletes and the community, but will also generate revenue for our athletic programs to help make APS one of the best in the state.
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The exact cost varies school to school based on the number of games, average attendance and other features such as media offered, but generally, we have four sponsorship levels ranging from +/- $100 per month on up to $1,000 per month or more.
The media that each sponsor gets is determined by their sponsorship level. Even at the least expensive levels, sponsors will have their static ads shown dozens of times per game. At the higher levels of sponsorship, sponsors may have the chance to run full-motion videos with sound (commercials) at halftime or as the game allows. Title Sponsors may have the ability to run more experience-based promotions (along with all their scoreboard ads) such as parking a pickup truck behind the end zone, doing a tee-shirt cannon, sponsoring a Student of the Month or having a vendor table at the gate.
We work with the school’s Athletic Director and coaching staff to determine the home calendars for each sport played using the videoboards, as well as average attendance at each of those sports, and finally how many times each ad type is shown per game. All of that gives us the total estimated impressions per year, which is often more than 1 million at the lowest sponsorship levels and 2-3 million or more at the higher levels.
Yes, you can change your ads as often as you’d like. Some sponsors will change their ads for the season or the sport or based on changes in their own business (a new interest rate to promote, etc.) There is no charge to change ad copy (although there may be costs associated with creating the ads) and we can usually have the ads changed out on the boards within 24 hours (often within 2 minutes) of receiving it from the sponsor.
Scoreboard Media will provide all sponsors with specs, samples and even design templates for all ad types included in their sponsorship package. The sponsor is generally responsible for creating the ads. Scoreboard Media can design and create ads for a reasonable fee, generally $100 to $300 and dependent on sponsorship level and the number of ads needing to be created.
