An hour north of Philadelphia and an hour and a half from bustling New York City, over 27,700 residents call the township of Whitehall, Pennsylvania home. The Whitehall-Coplay School District is known for its athletics, academics, and arts. It occupies a single centralized campus which comprises a high school, a middle school, an intermediate school, two elementary schools, two stadiums, and a Community Library.
Through a special partnership between Scoreboard Media and the Whitehall-Coplay School District, your business can reach the Whitehall community with scoreboard advertising at Whitehall High School games and events. Whitehall High School athletics are truly an untapped opportunity for local businesses to make an impact where it counts.
There are several benefits to Scoreboard advertising on a local level. Businesses can focus on potential customers in their immediate area, which is particularly important for those that rely on foot traffic or local patronage. Local scoreboard advertising can draw in nearby customers who are more likely to visit the business and make purchases.
Local scoreboard advertising can help Whitehall, Pennsylvania businesses establish brand recognition in their community, resulting in increased awareness, trust, and loyalty. By continuously promoting their brand to local customers, businesses can establish a strong presence in their local market.
Scoreboard Sponsorship can help businesses stand out from competitors in their local market by showcasing their unique value proposition, products, or services. Scoreboard advertising is new to Whitehall schools, meaning that this is an opportunity for you to promote your brand where your competitors aren’t.
Compared to national or regional advertising campaigns, scoreboard ads on the Whitehall school level are much more affordable. Scoreboard advertising is also often more cost effective than other local ad channels, such as community newspapers, radio, flyers, or social media, for reaching target audiences effectively. Scoreboard Sponsorship packages are available for any budget.
Whitehall is a tightly-knit community, with potential for growing your customer base. The ad experts at Scoreboard Media understand how to harness this potential, and support your business in getting your message across where it matters most.
Through ad placements on multiple scoreboards throughout Whitehall High School’s campus, we have the coverage of Whitehall you need to increase your customer base. With ad placements at Zephyr Stadium, Coach Tracy Court, and Zephyr Sports Complex, you can reach household decision-makers, families, school staff, community members and alumni, and students. Ads are served throughout all three sports seasons, so you’ll be reaching your community with your ad on football scoreboards, basketball scoreboards, and at baseball games.
There are over 4,000 students currently enrolled in the Whitehall-Coplay School District - that’s thousands of families you have the potential to influence with scoreboard advertising. Factoring in the average family size of 3, and that all families have 2 students enrolled, you have the potential to convert 6,000 potential customers on a frequent basis, PLUS the many community members, school staff, and friends that attend games.
Whitehall-Coplay is a public school district, meaning that their schools and programs receive limited funding. Scoreboard advertising through Scoreboard Media not only helps local businesses reach their core audience; they also benefit schools, with a portion of funding supporting school programming. These funds can be used to improve school sports and activities, purchase much-needed equipment, and otherwise support the student experience.
The actual scoreboard equipment can also help students learn media broadcasting and other technical skills. Your Scoreboard Sponsorship is a contribution to the success of Whitehall students and your community.
With the approved partnership between Whitehall-Coplay School District and Scoreboard Media, you can benefit from the ideal partnership of a longstanding fan base and outdoor marketing expertise.
Providing the advertising know-how and experience to help you grow your business.
Providing the community, the heart, and the passion of local sports.
Scoreboard advertising is the perfect way for small businesses and larger businesses with a local presence in Whitehall Township, Pennsylvania to make an impact. In our experience, many industries have found success with Scoreboard Sponsorship, but it is most commonly a solution for:
You may be wondering if Scoreboard Sponsorship is a fit for your business or organization. The good news is that this medium is extremely cost-effective and offers a high ROI. Advertising on scoreboards at the high school level is an untapped market, and it’s a fraction of the cost of professional, college, or semi-professional athletic scoreboard ads.
Compared to other advertising forms like TV, radio, or print, scoreboard marketing is typically less expensive, making it a cost-effective way to promote your brand, products, or services. Research has shown that out-of-home advertising, including scoreboard advertising, generates a greater ROI than these other media channels. This is because traditional media is losing its appeal among viewers, and ads are seen as disruptive to their experience. Scoreboard advertising, however, brings a sense of excitement with engaging ads, sponsored replays, touchdown animations, and other in-game moments.
Contact our advertising experts below for more information.